People often ask… What makes heirloom vegetables, heirloom vegetables? The simplest way to answer this is to say that heirloom vegetables are grown from seeds that have not been spliced, grafted, or in anyway modified for modern human consumption. They are grown from seeds with natural unadulterated lineage.
Lets take a tomato for example. If you take an average store bought tomato and place it next to an heirloom variety you will notice an immediate difference in appearance. A store bought tomato is very uniform in color, shape, and size. This is because the seed that produces it has been bred over time to yield a tomato that is visually appealing and can also stand up to weather and ripen in a uniform manner.
Heirloom tomatoes, on the other hand, are very distinctive looking. Each tomato has a unique color, shape and size. Many heirloom tomatoes can almost look “ugly.” So much so that their is actually an heirloom tomato marketed under the name “Ugly.”
This difference in shape and size is no the only characteristic that separates heirlooms from their mass produced cousins. Heirloom tomatoes have a flavor profile that makes it stand out. It tastes the way a tomato is supposed to taste. The way you remember tomatoes tasting when you were a kid!!
This same idea holds true for all heirloom vegetables.
Many of our restaurant customers opt for the heirloom varieties of fruits and vegetables because they convey a higher “perceived value” to restaurant customers. This perceived value translates into menu and higher prices margins on the dishes in which these heirloom varieties are present
Produce Services of Los Angeles carries not only hierloom tomatoes, but many other heirloom vegetables year round. Contact us for more info!
And by the way way… A tomato is actually a fruit!